Incorporating Offline and Call-Center Interactions into Digital Personalization: An Integrated Customer 360 Approach for B2C Sales Optimization . Journal of Data Mining, Knowledge Discovery, and Decision Support Systems, [S. l.], v. 15, n. 8, p. 1–13, 2025. Disponível em: https://theneurolabs.com/index.php/JDMKD/article/view/2025-08-04. Acesso em: 15 jan. 2026.