“Incorporating Offline and Call-Center Interactions into Digital Personalization: An Integrated Customer 360 Approach for B2C Sales Optimization ”. Journal of Data Mining, Knowledge Discovery, and Decision Support Systems, vol. 15, no. 8, Aug. 2025, pp. 1-13, https://theneurolabs.com/index.php/JDMKD/article/view/2025-08-04.